Neil Fonseca

Neil Fonseca, CFA, is a seasoned professional in marketing analytics and data science, currently serving as a Senior Decision Scientist at Ibotta, Inc. Since February 2021, Fonseca has designed and executed A/B tests, provided insights on referral strategies, and developed evaluation methods for brand campaigns. Prior experience includes a data consultant role at AbbVie during the Allergan merger integration and a data scientist position at Metis, where significant projects encompassed AI-generated guided meditations and a video recommender algorithm. Additionally, Fonseca has held analyst and consulting roles at firms such as AQR Capital Management, EVA Dimensions, UBS Investment Bank, and Oliver Wyman Group. Fonseca holds a Master of Business Administration from UCLA Anderson School of Management and a Bachelor of Science in Operations Research and Engineering from Cornell University.