Luiz Buono has extensive experience in the marketing and advertising industry, currently serving as Líder at Fábrica since December 1997, where the focus is on brand construction and performance generation. In addition to this role, Luiz is a member of the Conselho at IBS - International Business School Americas since September 2019 and has been a mentor at Endeavor Brasil since September 2008. Previous positions include Director of Atendimento at DM9DDB and Director of Group Accounts at Publicis, among others, with a career spanning from 1978. Educational qualifications include an Associate's degree in Administration, Business, and Marketing from Loyalty-Rules Academy in 2001, and studies at the Massachusetts Institute of Technology and Pontifícia Universidade Católica de São Paulo.
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