Elin Olofsson

Elin Olofsson is an experienced professional in the field of e-commerce and category management, currently serving as Kategorichef E-handeln at ICA Gruppen since May 2025. Previously, Olofsson held the position of Kampanjansvarig at Mathem from January 2024 to May 2025, focusing on campaign negotiations for dairy, cheese, and charcuterie categories. Olofsson has also contributed to ICA Gruppen as a Produktägare and has held various roles at Unilever and Hemköp, emphasizing sales, campaign management, and product assortment optimization. With a career beginning in 2007 at Centurion International AB, Olofsson has consistently demonstrated strong capabilities in driving sales, managing product categories, and enhancing e-commerce strategies across multiple leading companies in the grocery sector. Olofsson's educational background includes a Teknikprogrammet degree focused on Architecture and Societal Building from Thorildsplans gymnasium.