Johan Wreje

Johan Wreje is an experienced professional with a robust background in strategic business development and management, primarily within the retail sector at ICA Gruppen since 2002. Currently serving as Chef Verksamhetsutveckling, Johan oversees overall strategy, business planning, and customer offer development for ICA Kvantum. Previous roles at ICA Kvantum include Chef Kampanjstrategi and Chef Profilstrategi, focusing on store concept management and assortment strategies. Prior to ICA, Johan held a managerial position at SAS AB, enhancing partnerships for a loyalty program, and worked as a Strategic Buying Manager at Preem AB, negotiating contracts with a significant annual value. Johan Wreje holds a Master's Degree in International & Strategic Marketing from Jönköping University and has supplemented education with studies at Technological University Dublin.