Irina Popa

Irina Popa is an accomplished marketing professional with extensive experience in various roles across notable companies. Currently serving as Head of Marketing at Icecat since November 2022, Irina has successfully coordinated marketing activities, managed LinkedIn ad campaigns, created marketing materials, and organized team events. Previous experience includes serving as a Marketing Communications Specialist at BISSELL, supporting influencer marketing efforts, and an Event Marketing Intern at Momentive.ai, where event planning and execution were key responsibilities. Additional roles include promoting events for IIAM, handling international communications at TVR Romania, and contributing to educational quality at De Haagse Hogeschool’s International Business program. Irina holds a Bachelor of Business Administration in International Business and a specialization in Marketing & Sales from The Hague University of Applied Sciences.