Sarah Payne

Sarah Payne serves as the Head of Product at icetana AI since February 2020, providing strategic leadership and aligning product vision with market demands while overseeing cross-functional teams and AI technology integration. Prior experience includes roles at VGW as Product Owner for Payments and Operations, where Sarah was influential in launching centralized payment platforms and enhancing back office operations. Additional experience spans positions as a ScrumMaster at VGW, a Digital & Business Systems Analyst at Synergy, and a Business Analyst & Project Manager at Business News, along with earlier roles in local government and corporate settings. Sarah holds a BA Hons in Interactive Multimedia from Oxford Brookes University.