Alejandra Maria Rodriguez Nova

Alejandra Maria Rodriguez Nova is an experienced Email Marketing Specialist at ICOMMKT since January 2016, focusing on analyzing user engagement with email marketing tools, assessing database quality, and evaluating the effectiveness of promotional emails to optimize strategies for client targeting. Prior to this role, Alejandra served as Coordinadora Fidelizacion at Hoteles Dann from September 2013 to December 2015, where responsibilities included designing and managing the Dann Club loyalty program and implementing innovative campaigns to enhance customer loyalty and brand recognition. Alejandra holds a degree in International Business Administration from Universidad del Rosario, completed between 2004 and 2009.