Angela Praksti

Angela Praksti is a seasoned professional in experience strategy and design, currently serving as Practice Lead at Vaco since October 2023. Prior to this, Angela held various leadership roles at VMLY&R, including Associate Director of Experience Strategy and Associate Director of Experience Design, where Angela collaborated with major clients such as Sherwin Williams and Ford to define strategic roadmaps and manage product development workshops. At Rockfish, Angela continued to enhance expertise in experience strategy, managing teams for large clients like Fidelity and Ford. Previous experience includes user experience roles at Fifth Third Bank and Cengage Group, along with an early career as an entertainer, which developed valuable soft skills. Angela holds a Graduate Certificate in Innovation and a BS in Digital Design from the University of Cincinnati.