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Li Liu

VP, Data Intelligence at Icon Media Direct

Li Liu has a diverse work experience spanning multiple industries and roles. They most recently worked at Icon Media Direct as the VP of Data Intelligence, starting in 2018. Prior to that, Li Liu worked at PlayQ as the Director of Data Science, where they built and managed a data science team focused on providing data analytic solutions in the mobile gaming industry. They also implemented advanced machine learning and optimization algorithms to improve player experiences and increase company revenue. Before that, Li Liu held the position of Director of Data Science at Network of One, where they directed business intelligence and predictive modeling activities in the YouTube video analytic space. Li Liu delivered data insights and analytic solutions to optimize asset acquisition, resulting in recovered monthly lost revenue. They also built and automated data pipelines for supporting analytics. Li Liu also worked at YP as the Director of Data Science, where they built key success metrics, evaluated product performance, and built optimization models. They began their career at Stochastech Corporation as a Sr. Research Analyst, where they developed image processing algorithms for tracking moving targets with ladar sensors. Overall, Li Liu has a strong background in data science, analytics, and optimization, with experience in various industries.

Li Liu has a Bachelor's degree in Mathematics and International Finance from Jinan University. They then went on to obtain a Master's degree in Mathematics from the University of Arizona. Lastly, Li Liu pursued a Ph.D in Applied Mathematics from the University of Arizona and UCLA.

Links

Previous companies

Los Alamos National Laboratory logo
Network of One logo
PlayQ logo
Thryv logo

Timeline

  • VP, Data Intelligence

    April 1, 2023 - present

  • Sr. Director, Data Science

    October, 2018

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