Icon Protection
Jeffrey Hartl is an accomplished executive with extensive experience in sales and marketing within the automotive and specialty products industries. Currently serving as the Executive Vice President of Sales at Icon Protection since May 2025, Jeffrey is focused on driving revenue growth and expanding market share through effective sales strategies and high-performing teams. Prior to this role, Jeffrey held the position of Vice President of Sales & Marketing for Performance Brands at Calumet Specialty Products Partners from August 2023 to May 2025. With a long tenure at Sherwin-Williams from May 2004 to May 2023, Jeffrey progressed through various leadership roles, culminating as Vice President of Sales for North America in the Automotive Division, where oversight included a multimillion-dollar budget and a team of over 1,000. Academic credentials include an MBA in Marketing from Grand Canyon University and ongoing studies at multiple distinguished institutions.
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Icon Protection
Icon ProtectionTM is a collection of powerful brands known for protecting jobsites and the trades: Ram Board®, Surface Shields®, Trimaco®, and Antinox®. Each brand in the Icon Protection collection is a pioneer and a respected name in the surface protection industry. Each of them represents quality, durability, and dependability. Our people, products, and services define and evolve the surface protection industry. Icon Protection allows the men and women of the trades to work with purpose and pride as they strive to meet exacting and demanding expectations and deadlines. We thrive on the relentless pursuit of service and innovation that compels us to be at the start and finish of every successful project. We exist to prepare and protect the jobsite so that the trades can excel. Every job starts with us.