Theresa Lopez S.

Theresa Lopez S. has a diverse work experience in the music, digital marketing, and consumer research fields. Theresa currently holds the position of Vice President, Audience Growth at Iconic Artists Group, where they started in 2023. Prior to this role, they worked as a Senior Director, Audience Growth at the same company from 2021 to 2022.

Theresa also has significant experience in the digital marketing industry. Theresa was the Head of Digital at Groundwork Artist Management within Daisy Digital, where they led digital marketing, TikTok strategy, and social growth for key clients. Theresa also co-led the management team for a group of developing artists. From 2019 to 2021, they served as the Head of Marketing at Blue Élan Records, where they led digital, e-commerce, social, and creative direction for an independent label with 25 artists, achieving 4x label revenue growth in less than 2 years.

In addition, Theresa has worked at Universal Music Group as a Global Streaming Marketing Manager, focusing on priority titles and collaborating with teams in LATAM, Canada, and APAC. Theresa utilized their proficiency in Portuguese and Spanish in this role.

Their earlier work experience includes positions such as Marketing Coordinator at The Music Playground, Licensing Administrator at Recorded Music Rights Administration within Warner Music Group, Project Manager at Jammber, and Digital Marketing Coordinator at Schubas Tavern and Lincoln Hall. Theresa also worked as an Account Planning intern at GTB, where they performed competitive analysis and provided insights for Ford's U.S. advertising campaigns.

Theresa began their career as a Digital Marketing Assistant at the University of Illinois at Urbana-Champaign, where they grew social media audiences and created videos to promote student activities. Their efforts were recognized with an honorable mention for student employee of the year. Between their various roles, Theresa has gained experience in audience growth, digital marketing strategies, social media management, and consumer research analysis.

Theresa Lopez S. holds a Bachelor's Degree in Advertising from the University of Illinois Urbana-Champaign. Theresa also completed a Master of Business Administration (MBA) with a focus in Music Industry Administration from California State University, Northridge. Additionally, they participated in the International Youth Exchange program at Colégio Universitário de Londrina. Theresa obtained certifications in YouTube Music and YouTube Music Rights Management from YouTube. In 2016, they completed another Master of Business Administration (MBA) in Music Industry from California State University, Northridge. Theresa attended West Aurora High School, but no degree or field of study was provided for their high school education.