Emily Samways

Chief Commercial Officer at ICP

Emily is a business leader with +20 years’ experience in strategy, creative, technology and design agencies from some of the world’s best agencies (Ogilvy, JWT, Karmarama [now Accenture interactive], Heresy/HHCL, iris worldwide, SuperUnion), Emily has launched, relaunched, and guided brands both big and small.

Through delivering award winning strategy and communications, she has led and grown UK and Global business with a diverse B2B and B2C portfolio across all customer touch points and media. In her roles Emily has led business wide transformations and change programs to adjust and shape the service and delivery offerings and provide direction for commercial growth while driving client value.

She has won the IPA/Campaign Women of Tomorrow award, been Exec Lead and Vice president of Bloom, an IPA mentor, industry panelist, shop owner and entrepreneur property developer. And in her spare time wrote and taught some of the IDM postgrad digital diploma and judged for the DMA & BIMA awards. She is a non-exec of startup, The EV Marketplace, she teaches and mentors for the UK Gov Department of Media and Culture via the West of England Creative Growth Sector Programme.

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