iD
Dana Pickering has extensive experience in finance and commercial roles, with a background in managing teams, budgeting, forecasting, negotiating contracts, and developing margin enhancements. Dana has held positions such as Finance and Commercial Director at Agile Retail and iD, Financial Director at Snozone Ltd, and Head of Finance UK & Ireland at Weber-Stephen Products LLC, among others. Dana holds a Bachelor of Commerce degree from The University of Auckland and is a Chartered Accountant from Chartered Accountants Australia and New Zealand.
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iD
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We are iD. We're an independent marketing agency that's been trailblazing the brand activation and retail sector since 1993. We’re big believers in the creative power of brands and the positive impact they can have on people’s lives. https://www.retail-week.com/story.aspx?storyCode=7042596&preview=1&hash=090CE15A520AB62A8AA9FEB4302E6AB7 We identify opportunities for brands to connect with audiences in a meaningful and memorable way, leaving a lasting impression and creating passionate brand advocates.