Freda Idoko

Freda Idoko is a seasoned professional with extensive experience in strategy and revenue operations analytics across multiple organizations. Currently, Freda holds the position of GTM Strategy & Revenue Operations Analytics at ID.me, having joined in February 2024. Prior to this role, Freda was involved in GTM Pipeline Strategy and Analytics at Confluent, Global Head of Sales Strategy and Operations at Forter, and served as a Customer Success Manager for the Globals Team at VMware Tanzu, where notable achievements included driving a multimillion-dollar SaaS contract renewal for Boeing. Freda's earlier roles include Senior Manager/Manager of Client Insights at Magellan Health, where a focus was on managing pharmaceutical benefits for significant clients, and various financial analyst positions at McKesson, Silver Spring Networks, The Kraft Heinz Company, and Aso Savings & Loans Plc. Freda earned a Bachelor of Science in Economics from Carnegie Mellon University and participated in an exchange program at Singapore Management University.