Carla Arend is an accomplished professional with over two decades of experience in cloud research at IDC, currently serving as Associate Vice President Cloud Research Europe. In this role, Carla leads a team focused on cloud trends and digital transformation, while also heading the cloud research practice in Europe and contributing to custom research projects. Previous positions at IDC include Program Director and Program Manager, where Carla was involved in various aspects of the European Storage and Cloud programs. Additionally, Carla has served as an external lecturer at Copenhagen Business School, teaching digital transformation. Carla holds multiple degrees, including an MSc in Management of Technology from Copenhagen Business School and a BSc in Business Administration from the University of Mannheim, and is a certified coach through the ICF accredited coaching program.
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