Melissa Kaufman is a senior global marketing leader with over 20 years of experience in demand generation, product and digital marketing, and sales enablement. Currently serving as Group Vice President of Global Marketing at IDC, Melissa oversees a global team, driving measurable demand generation and brand awareness initiatives. Throughout their career, they have led teams through transformation and complexity, focusing on aligning marketing and sales efforts to shared goals. Known for their strategic insight and ability to inspire teams, Melissa emphasizes the importance of operational excellence and collaborative alignment in achieving business growth.
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