Nadia Ballard is a seasoned professional with extensive experience in research management and product development within the technology sector. Currently serving as a Senior Research Manager at IDC since February 2021, Nadia oversees research pertaining to Industry Clouds, Solutions, and Verticalization Strategies. Prior roles include Head of Product and Partnership Development at Net Conversion, where product and go-to-market strategies were formulated for a SaaS data automation platform, and Manager of Research and Operations at Veritas Technologies LLC, where Nadia managed significant research projects and enhanced user engagement through effective content management. Nadia's background also encompasses strategic marketing initiatives at Enterprise Florida, Inc. and consulting at Mercado Management Services, LLC. Nadia holds an MBA in International Business from Crummer Graduate School of Business at Rollins College and a BA in English from the University of Central Florida.
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