Our company was founded in 1936 by a dedicated and experienced team of home grown industry professionals. Their vision was to set an industry benchmark for outstanding customer service in the New Zealand electrical wholesale sector.

Our mission that has evolved out of that is in supporting our customers around New Zealand by providing value to a broad range of sustainable and innovative products and services for automation, technical supply and energy management.

We can be proud when we say that today Ideal Electrical Suppliers is a market leader in its field with an extensive nationwide branch network servicing the electrical supply needs of the residential, commercial and industrial sectors.

What makes us IDEAL?- Our values

Deliver the best customer experience
Join forces for success
Encourage to innovate
Engage people to develop their talents
Trust each other
Enjoy making a difference
Our people

Because of our history, experience and expertise we understand what you need from your electrical supplier.  With over 380 staff including project managers, estimators, technical advisors, lighting specialists and trade qualified personnel; we have the expertise and resources to give your business and customers what and when you need it.


With over 100,000 products, it’s very likely we will have exactly what you are looking for. If not, we will do our very best to get it for you.

Whether your project is commercial, residential or industrial our team will go out of their way to look after YOU as our valued customer.

We have joined forces with associated companies to make life easier for you.
Services provided include:

Online ordering
Estimators
Rexel lighting design and lighting solutions
National account management
Project management
Real-time stock availability
National distribution centres
Customer accounting system integration
Multiple product specialists
Customer stock management solutions

Building Supplies

Commercial Real Estate

Industrial

Ideal Electrical Suppliers New Zealand

Roger Edgar

Phillip Eades

Mannan Bohra

Matthew Necklen

Regan Dixon

Norman Iopu

Neil Barrett

Matt Wilson

Leonard Pulham

Kate Langley

James Harkness

Clinton Bell

Hemal Shah

Garth Mudford

Craig Johnson

Branch Management Team

Sales Team

Category Management & Procurement

Marketing and E-commerce Team

Teams at Ideal Electrical Suppliers New Zealand

Branch Management Team

Sales Team

Category Management & Procurement

Marketing and E-commerce Team