Nathalie Edström

Nathalie Edström has a diverse work experience spanning different industries. Nathalie is currently working at IDEAL OF SWEDEN, where they started in 2016 as the company's first marketing employee and has since held various roles. Nathalie initially managed paid advertising, copywriting, content creation, event planning, and influencer marketing. In 2022, they became the Head of Influencer Marketing and later took on the additional responsibilities of Brand Partnership and Social Media. Nathalie is also the People & Culture Director, responsible for HR, culture building, and leadership development.

Before joining IDEAL OF SWEDEN, Nathalie worked as a freelance makeup artist for their own company called "Nathalie's Makeup" from 2015 to 2017, offering their services to clients. Nathalie was certified as a makeup artist by IMC.

Prior to their freelance work, Nathalie gained customer service experience at TeliaSonera from 2011 to 2016. Nathalie also served as the Deputy Team Leader from 2012 to 2014.

Nathalie had an internship in Lancôme marketing at L'Oréal in 2015, which provided their with exposure to the cosmetics industry.

Additionally, Nathalie worked as a Makeup Artist at Make Up Store AB from 2012 to 2014, showcasing their skills and creativity in the beauty industry.

Nathalie Edström's education history includes attending Kungsgårdsgymnasiet from 2008 to 2011, where they pursued a degree in Media. In 2012, they attended the International Make-Up Center and obtained a certification as a Make-Up Artist. Following this, from 2014 to 2016, Nathalie enrolled at Sälj och Marknadshögskolan, specializing in International Sales and Marketing.