Luciana Rodrigues

Luciana Rodrigues is an experienced professional in communication and strategic planning, currently serving as Head de Influência at Ideal since April 2022, where responsibilities include the development and coordination of influencer strategies across various clients. With a strong academic background, Luciana has also held teaching positions in undergraduate and postgraduate programs at Universidade Metodista de São Paulo and Senac São Paulo, focusing on Public Relations, Advertising, and Digital Communication. Previous roles include consulting on branding, digital communication strategy, and project management for various companies, alongside significant analytical research on digital trends and consumer behavior. Luciana holds a Bachelor's degree in Public Relations from Universidade Metodista de São Paulo and multiple postgraduate degrees, including a Master's in Communication, Consumption, and Influence.