Dunia Halaoui

Marketing & Sustainability Lead at ideanco.

Dunia (Bounader) Halaoui serves as the Marketing & Sustainability Lead at ideanco since March 2019, focusing on innovative marketing strategies. As the Founder & Managing Director of Arts & The City since February 2021, Dunia aims to provide personalized and flexible marketing solutions. Previously, Dunia held the position of Brand Marketing Manager at Château Trois Collines (2016-2019), where responsibilities included market analysis, campaign development, and social media management. Other notable roles include Partnership & Investment Coordinator at FME | Partners, Account Manager at DMS, and Assistant Brand Manager at Elizabeth Arden. Dunia's earlier experience includes internships at L'Oréal and HSBC. Educational credentials include a Master's in Marketing from the London School of Business and Finance and a Bachelor's in Global Communications from The American University of Paris.

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ideanco.

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Founded in 1999, ideanco is an idea innovator company and management consultancy firm that prides itself in being an early adopter of crowdsourcing, a major innovation key differentiator. Ideanco – a name born out of the fusion of ‘idea’ and ‘company’ – has used this business model as a means of generating better ideas, better creative work, and ultimately high performance output for our clients. Ideanco applies the disruptive innovation framework to identify companies whose strategy is well suited to take advantage of change and will consistently beat the market with superior earnings. We work with clients from Aerospace, Renewable Energy, Defense and Security to help them identify their highest-value opportunities, address their most critical challenges, and transform their businesses. The ideanco philosophy ensures long-term competitive advantages, which result in building organizations that are more capable and sustainable.