Shai Avecilla-Riofrio

Shai Avecilla-Riofrio has an extensive work experience spanning over several years. Their most recent role is as a Client Services Director at IdeasXMachina Group of Hakuhodo since November 2022. Prior to that, they worked as a Business Development Director at dentsu one manila from February 2021 to November 2022.

From February 2019 to February 2021, Shai served as a Group Account Director at Dentsu Jayme Syfu. Before that, they were a Business Unit Director at Seven A.D. from January 2017 to February 2019, where they led a business unit and handled various local clients and brands, including Cebu Pacific, Shakey's, and ABS-CBN Broadcasting, among others.

Shai also worked as a Business Unit Director at FCB Manila from June 2016 to December 2016, overseeing local and regional clients such as DOLE, Dutch Mill, and Philam Asset Management. Shai held the position of VP Strategic Integration and Business Development at FleishmanHillard from December 2015 to April 2016.

Before their roles in advertising agencies, Shai worked at Publicis JimenezBasic, where they held the positions of Group Account Director from September 2011 to November 2015 and Account Director from May 2008 to September 2011. Earlier in their career, they gained experience in the entertainment industry as a Content Writer, Senior Marketing Manager, and Market Intelligence Manager at Entertainment Gateway Group. Shai also worked as a Freelance Events Manager at Pocket Rocket.

Shai's career began at McCann Worldgroup, where they served as a Business Development Executive from 2001 to 2007. Shai initially started as a Resident Employee in 1999 and then transitioned to a Business Development Trainee before taking on the Executive role.

Overall, Shai Avecilla-Riofrio has held a series of senior-level positions across various companies, demonstrating their expertise in client services, business development, and account management. Shai has worked with a diverse range of clients and brands throughout their career.

Shai Avecilla-Riofrio began their education in 1991 at Up South School, where they completed their primary and secondary education from 1991 to 1995. Following this, they pursued higher education at the University of Asia and the Pacific from 1995 to 2000, earning a Master of Arts (MA) degree in Integrated Marketing Communications.