Alla Zusman

Director of Product Development & TRIZ Master at Ideation

Ms. Zusman holds an M.S. degree in Radio Physics, is a specialist in the area of non-destroying control of materials and products, and is an experienced patent agent.

She has 20 years of experience in R&D and up to 40 years as a TRIZ expert. She is a primary contributor to the development of TRIZ applications–specifically to ARIZ, the patterns of systems evolution, AFD and DE methodologies, and the TRIZSoft® family of software.

Ms. Zusman has co-authored 14 books on TRIZ and has conducted numerous seminars, workshops, and lectures.

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