Identity
Matt McCready is a results-driven marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as Manager of Performance Marketing at Identity since June 2018, Matt has successfully developed strategic communications programs within an award-winning public relations firm. Previous roles include Chief Marketing Officer at The Gateway to Machu Picchu, where online marketing initiatives promoted tourism in the Sacred Valley of Peru, and Inbound Marketing Consultant at ManoByte, where expertise in HubSpot helped automate marketing processes. Earlier positions at The UPS Store and in various customer service roles have contributed to a well-rounded skill set. Matt holds a Bachelor of Business Administration in Advertising and Marketing from Northwood University.