Identity
Matt McCready is a results-driven marketing professional with extensive experience in performance marketing and digital strategy. Currently serving as Manager of Performance Marketing at Identity since June 2018, Matt has successfully developed strategic communications programs within an award-winning public relations firm. Previous roles include Chief Marketing Officer at The Gateway to Machu Picchu, where online marketing initiatives promoted tourism in the Sacred Valley of Peru, and Inbound Marketing Consultant at ManoByte, where expertise in HubSpot helped automate marketing processes. Earlier positions at The UPS Store and in various customer service roles have contributed to a well-rounded skill set. Matt holds a Bachelor of Business Administration in Advertising and Marketing from Northwood University.
Identity
Identity is the driving force behind public relations, marketing and creative moments that leave a mark. By leveraging today’s Modern PR Mix—proven public relations strategies combined with best practices in marketing and creative design—we help our clients tap into the true value and power of strategic communications. Headquartered in Birmingham with an office in Chicago, Identity provides communications support and strategy to more than 70 clients located throughout the United States and around the world, including Motown Museum, Absopure, Hudsonville Ice Cream, Olga’s Kitchen, Nationwide Realty Investors, Verizon and more. WANTED: GAMELOVERS Our people are the best at what they do, on a constant quest to kill it – to do more that matters than the day before, live industry trends and deliver a client experience that exceeds expectations. They love the game of PR and embrace the amazing experiences and challenges of working in this industry. Our people feed their passions, develop their own professional identities and create great work at every opportunity. We collaborate daily, communicate effectively and focus on making our workplace fun, inclusive and challenging. We live The Identity Way and our core values with a variety of programs focused on professional development and fostering real relationships with co-workers. It's part of the reason we were named a Crain's Detroit Business Cool Places to Work in 2021 and a Top Place to Work by Ragan Communications. Are you a gamelover who is motivated by delivering great work? Come join us.