Peter Terhune

Peter Terhune has extensive experience in marketing and strategic content management, currently serving as Manager of Strategic Content for Veterinary Software and Services at IDEXX since May 2008. With a proven track record of defining and supervising digital demand-generation campaigns that have generated over $140 million in annual revenue, Peter built multi-channel marketing strategies contributing up to 30% in sales. Previous roles at IDEXX included Communications Lead for Project Cricket PMO and Creative Manager, overseeing significant marketing communications efforts. Prior to IDEXX, Peter was a Senior Writer at The VIA Group, handling brand identity engagements and integrated marketing campaigns, and began a career as a Copywriter at CPS Direct. Peter Terhune holds a BA in English from Kenyon College.