Balaji Srinivasan

Balaji Srinivasan is a seasoned professional with extensive experience in digital analytics and conversion rate optimization. Currently serving as the Principal Website Product Manager at IDFC FIRST Bank since May 2021, Balaji previously held the position of Lead Consultant for Digital Analytics and Conversion Rate Optimization at eClerx, managing significant engagements for major industries. Prior to that, Balaji was an Advisor for Conversion Rate Optimization at Dell, focusing on web analytics for e-commerce, and began a career as a Business Analyst at Cognizant Technology Solutions. Balaji holds a Post Graduate Diploma in Management with a specialization in Business Analytics from the Indian Institute of Management, Indore, and a Bachelor of Engineering in Electrical and Electronics Engineering from Sona College of Technology.