IDFC FIRST Bank
Balaji Srinivasan is a seasoned professional with extensive experience in digital analytics and conversion rate optimization. Currently serving as the Principal Website Product Manager at IDFC FIRST Bank since May 2021, Balaji previously held the position of Lead Consultant for Digital Analytics and Conversion Rate Optimization at eClerx, managing significant engagements for major industries. Prior to that, Balaji was an Advisor for Conversion Rate Optimization at Dell, focusing on web analytics for e-commerce, and began a career as a Business Analyst at Cognizant Technology Solutions. Balaji holds a Post Graduate Diploma in Management with a specialization in Business Analytics from the Indian Institute of Management, Indore, and a Bachelor of Engineering in Electrical and Electronics Engineering from Sona College of Technology.
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IDFC FIRST Bank
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IDFC FIRST Bank was founded by the merger of IDFC Bank and Capital First in December 2018. The Bank provides a range of financial solutions to individuals, small businesses and corporates. The Bank offers savings and current accounts, NRI accounts, salary accounts, demat accounts, fixed and recurring deposits, home and personal loans, two wheeler loans, consumer durable loans, small business loans, forex products, payment solutions and wealth management services.