Ganit Gur has over 15 years of experience in digital transformation and project management within the insurance and technology sectors. Currently serving as the Head of Digital Channel at ביטוח ישיר since 2008, Ganit has led digital transformation efforts and managed digital project managers while reporting to both the VP Technologies/Planning and Projects since 2017, and previously to the VP Marketing and Deputy CEO. Prior experience includes roles at zap group from 1989 to January 2008, where Ganit managed projects in sales management, spearheaded innovative internet platform developments, and played a key role in establishing telesales and retention teams.
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