Juan Gonzalo Guzman Potes has extensive experience in operations and logistics, currently serving as Líder de Operaciones y Logística at IDICO since November 2022, where responsibilities include overseeing purchasing and sales processes to ensure compliance with margin policies and product specifications. Prior to this role, Juan Gonzalo spent over two decades at Colgate-Palmolive, progressing through various positions such as Senior Productivity Engineer, where analysis and control of production costs and operational indicators were key responsibilities. Additional roles included supervision of product reconditioning, purchasing planning, and direct procurement of raw materials, contributing to cost optimization and resource management. Juan Gonzalo holds a degree in Industrial Engineering from Pontificia Universidad Javeriana and a Finance Specialist qualification from Universidad ICESI.
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