IDM Südtirol-Alto Adige
Francesca Ceron is an experienced professional in digital product management and user experience optimization, currently serving as the Head of Digital Experience Optimization and the Head of Digital Product & User Experience at IDM Südtirol-Alto Adige since March 2021. Previously, Francesca held the position of Digital Product Owner at Pronovias, focusing on website relaunch to enhance user experiences. Francesca's career includes roles such as Mobile & Apps Professor at Universitat Autònoma de Barcelona and co-founding Agora Images. Significant contributions were made at Schibsted Spain as a Product Manager for InfoJobs, where innovative solutions transformed the job-seeking experience. Francesca's background also includes product management in the online travel and web agency sectors. Educational qualifications encompass a UX/UI Design degree from Ironhack and a Master's in Marketing Management from EADA Business School.
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IDM Südtirol-Alto Adige
Standing for Innovators, Developers and Marketers, IDM Südtirol is a trailblazer for economic development in South Tyrol. We provide services to businesspeople and entrepreneurs, aiming to ensure sustainable growth and development that will boost the competitiveness of local firms. IDM encourages internationalisation and innovation, with a particular focus on small and medium-sized companies, and promotes investment in South Tyrol. We help film-makers bring their projects to life. Our targeted tourism marketing activities bolster the South Tyrol brand – and our agricultural marketing provides a showcase for the quality products from the region.