IDM Südtirol-Alto Adige
Iris Schwarzer serves as Produktmanager for Südtiroler Apfel and Trade Marketing Food at IDM Südtirol-Alto Adige since January 2016, focusing on enhancing the image and sales of South Tyrolean quality products in grocery retail. Previously, Iris held a marketing support internship at EOS Export Organisation Südtirol, where marketing campaigns for quality products were carried out. Educational qualifications include a degree from the Free University of Bozen-Bolzano and a qualification as a real estate agent from WIFI Bozen, alongside ongoing studies in marketing planning and conception at Münchner Marketing Akademie. Prior experience includes roles in administration, customer support, and project management across various industries.
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IDM Südtirol-Alto Adige
Standing for Innovators, Developers and Marketers, IDM Südtirol is a trailblazer for economic development in South Tyrol. We provide services to businesspeople and entrepreneurs, aiming to ensure sustainable growth and development that will boost the competitiveness of local firms. IDM encourages internationalisation and innovation, with a particular focus on small and medium-sized companies, and promotes investment in South Tyrol. We help film-makers bring their projects to life. Our targeted tourism marketing activities bolster the South Tyrol brand – and our agricultural marketing provides a showcase for the quality products from the region.