IDM Südtirol-Alto Adige
Jessica Poier is an experienced professional in the wine industry, currently serving as the Coordinator of Product Marketing Wine at IDM Südtirol-Alto Adige since 2019, where responsibilities include managing events and marketing activities for Alto Adige Wine DOC in international markets. With specialization in international business development, Jessica has successfully aided South-Tyrolean small and medium-sized enterprises in enhancing competitiveness within the Wine & Food sector. Previous roles include Assistant Export/Marketing Manager at Franz Haas Winery and Executive Assistant at Giorgio Grai Vini, where significant learning took place under the mentorship of renowned winemaking consultant Giorgio Grai. Other notable experience includes public relations and event management at Gourmet's International and an executive assistant role at UNESCO Office Verona. Jessica holds various educational qualifications, including a Level 3 Award in Wines from the Wine & Spirit Education Trust and a Bachelor's degree in Foreign Languages and Culture for Tourism and International Commerce from Università degli Studi di Verona.
IDM Südtirol-Alto Adige
Standing for Innovators, Developers and Marketers, IDM Südtirol is a trailblazer for economic development in South Tyrol. We provide services to businesspeople and entrepreneurs, aiming to ensure sustainable growth and development that will boost the competitiveness of local firms. IDM encourages internationalisation and innovation, with a particular focus on small and medium-sized companies, and promotes investment in South Tyrol. We help film-makers bring their projects to life. Our targeted tourism marketing activities bolster the South Tyrol brand – and our agricultural marketing provides a showcase for the quality products from the region.