IDM Südtirol-Alto Adige
Paul Zandanel has extensive experience in marketing and public relations within the South Tyrolean food sector, currently serving in the marketing department at IDM Südtirol-Alto Adige since January 2016. Responsibilities include managing public relations for South Tyrolean quality products, overseeing marketing campaigns, and leading joint projects to promote regional products. Previously, as the head of marketing support at Export Organisation Südtirol, Paul Zandanel was involved in marketing strategies for quality food products both domestically and internationally. With a strong background in promotion and event management from the Chamber of Commerce in Bolzano, Paul Zandanel also holds advanced degrees in social and economic sciences and philosophy from the University of Innsbruck, along with specializations in sommelier and beer expertise, and a recent certification in sustainable tourism.
IDM Südtirol-Alto Adige
Standing for Innovators, Developers and Marketers, IDM Südtirol is a trailblazer for economic development in South Tyrol. We provide services to businesspeople and entrepreneurs, aiming to ensure sustainable growth and development that will boost the competitiveness of local firms. IDM encourages internationalisation and innovation, with a particular focus on small and medium-sized companies, and promotes investment in South Tyrol. We help film-makers bring their projects to life. Our targeted tourism marketing activities bolster the South Tyrol brand – and our agricultural marketing provides a showcase for the quality products from the region.