Johan de Gendt

Johan De Gendt currently serves as the Strategic Business Lead for One World Artists Management & Booking at Tomorrowland since January 2024. Previously, Johan was the CEO and Sales/Procurement Director at Nicolai Fruit & Vegetables NV from October 2005 to January 2023. Prior experience includes working as a Contracting/Purchasing Manager at Thomas Cook Group, where responsibilities involved purchasing and negotiating contract conditions for leisure and hospitality sectors in Spain and Portugal. Johan's earlier roles include Product Manager at The Bank of New York, focusing on stock trading procedure optimization, and Project Manager at Bowne Global Solutions. Educational qualifications include a Master’s degree in Finance from KU Leuven and a Master’s in Applied Linguistics from LUCA School of Arts. Additionally, preparations in business management were completed at Vlerick Business School.