Anita Hamil Frazier

Anita Hamil Frazier's work experience includes serving as the Senior Vice President of Marketing and Sales at IDW Publishing, where they led strategic planning for consumer and trade marketing and sales initiatives. Anita also managed a team of 10 direct reports and was responsible for business planning, P&L management, and trade show management. Anita also played a key role in developing an innovative website with enhanced content and increased e-commerce opportunities. Additionally, they managed distribution relationships with Diamond Comics and Penguin Random House, and nurtured partnerships with licensors and other cross-promotions.

Prior to IDW Publishing, Anita worked as a Market Strategy, Sales, Licensing, and Communications Consultant at AHF Consulting, delivering strategic services to companies in the entertainment, video games, licensing, toy, and market research industries.

Earlier in their career, Anita held the positions of Executive Director of Client Development and Business Development at The NPD Group and Vice President of Category Sales at Vivendi Universal Games (now known as Activision Blizzard). At The NPD Group, Anita represented the Games and Toys practices and boosted brand awareness through media exposure and industry event presence. At Vivendi Universal Games, they outperformed sales targets and achieved optimal forecasting for a $175MM budget.

Anita also gained additional related experience at Sony Pictures Entertainment as Vice President of Sales, Warner Bros. Consumer Products as Director of International Marketing, and Conagra Grocery Products as a Product Manager.

Anita Hamil Frazier holds a Master of Business Administration (MBA) degree from UCLA Anderson School of Management. Anita'sfield of study was Business, Management, Marketing, and Related Support Services. Anita also obtained a Bachelor of Arts (BA) degree from UCLA in Mass Communications. Additionally, they have a certification in Pragmatic Marketing, although the institution and the year of obtaining the certification are not specified.