Madalena Salvada

Madalena Salvada is currently a master's student at IE Business School, specializing in Market Research and Consumer Behavior, following a bachelor's degree in Management from ISEG - Lisbon School of Economics & Management. Prior experience includes a role as a Management Trainee at Jerónimo Martins, where responsibilities as a Junior Category Manager involved developing private label healthy food products and managing meal solutions projects. Madalena also coordinated external partnerships at ISEG Business Club, facilitating connections between the university and industry and organizing events. Additionally, Madalena served as a Brand Ambassador for EF Education First, achieving notable rankings in ambassador performance, and began a career in sales as an intern, enhancing customer relationships and driving sales opportunities.