IESE Business School
Sergio Simarro Villalba is a seasoned digital marketing professional with extensive experience as a founder, advisor, and educator. Since December 2018, Sergio has led MagnifiCRO, a platform focused on Conversion Rate Optimization (CRO), while simultaneously serving as Chief Revenue Officer and Digital Marketing Advisor for various companies since 2009. As a co-founder of ¡Conviértete!, Sergio promotes free CRO training in Spanish and oversees content methodology for the first CRO Online Master in Spanish. Sergio also contributes as a keynote speaker and trainer at multiple universities and business schools, delivering over 1,200 hours of lectures on digital marketing. With degrees in Computer Science from Universitat d'Alacant and certifications in mobile CRO, Sergio continues to influence the digital marketing landscape through teaching and consulting.
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