Eric Lawrence

if.food is passionate about food. we are addicted to the creative journey that brings wonder and magic to the experience of sharing food together. if.food is led by a collective of operators, investors and executives steeped in over 100 years of experience in growing food and restaurant brands, providing a unique ability to identify and nurture promising concepts and entrepreneurial talent. we bring a refreshing and current approach to investing in transformative brands by guiding and co-creating an aligned relationship, strategy and plan with founders and management before our capital is invested.