Lizzy Sullivan

Lizzy Sullivan is a Consumer Insights Manager at iFIT since October 2024, with previous experience as a Consumer and Marketing Insights Analyst at Wilton Brands from June 2021 to October 2024. During the tenure at Wilton Brands, Lizzy conducted foundational and ad hoc research, developed innovation roadmaps for new product development, and acted as a strategic research partner during the company's rebranding efforts. Lizzy also garnered recognition as part of the best client-side Consumer Insights Team by Quirks Media in 2023. Prior to Wilton, Lizzy held various roles at Ipsos, starting as a Research Analyst and advancing to Senior Research Analyst and Account Manager, managing a diverse portfolio of research projects across multiple methodologies. Lizzy holds a bachelor's degree in Marketing and Creative Writing from Indiana University - Kelley School of Business.