iFocus Marketing
Lori Melton is currently the VP of Marketing Operations & Strategy at iFocus Marketing since November 2022, previously holding the position of Senior Director of Internal Services at the same company. Prior to this, Lori was the Director of Digital Marketing at Summit Marketing from August 2018 to November 2022. With a background in marketing and communications, Lori has extensive experience in developing and executing marketing strategies for various clients in the B2B, B2C, and nonprofit sectors. Throughout her career, she has demonstrated a strong ability to mentor and develop team members while overseeing digital marketing efforts, business development, and sales initiatives. Prior to Summit Marketing, Lori served as the VP of Marketing & Communications at Rhythmlink International, LLC and the Director of Marketing & Communications at ASET - The Neurodiagnostic Society. Lori holds a BA in Marketing & Communications from the University of Missouri-Kansas City.
iFocus Marketing
iFocus Marketing is a B2B and B2C digital marketing agency powered by curiosity, fueled with forward-thinking, and primed to take action. Our top objective is to become a trusted partner for digital marketing strategies, including Google Ads and PPC, search engine optimization, website design, social media marketing, display advertising, video advertising, Amazon Advertising, and digital audio advertising. We pride ourselves on developing custom strategies for each of our partners and continually optimize campaigns in alignment with our clients’ growth objectives. Our award-winning team strives to exceed expectations with boutique service, a data-driven philosophy, and transparent reporting. We craft customized marketing plans that create a roadmap for your business, starting where you are now, and getting you where you want to be. Our team strives to exceed your expectations with superior boutique service, a data-driven philosophy, and transparent reporting. You'll never find us sitting on the sidelines and cheering you on; we're running the race with you. At iFocus, we don’t think of ourselves as your digital agency. We want to be partners with you. Your challenges become our challenges, and your success becomes our success. That’s what makes our job fun (and your life easier). Plus, we don’t take the cookie-cutter approach – in fact, we’ve banned that from our office. We understand your business is unique, regardless of industry or size. That means no two clients’ plans are the same – ever.