Bárbara da Motta

Bárbara da Motta serves as the Head of Product at iFood, where leadership of the Partner Experience team in the Groceries division focuses on store operation journeys and partner onboarding. Previously, Bárbara held roles as Lead Product Manager and Group Product Manager at iFood, driving new partner integration and optimizing marketplace operations. At Contabilizei, Bárbara led strategic initiatives for user acquisition and engagement. Prior experience includes significant positions at Itaú Unibanco, overseeing product and digital banking innovation, and prior technological roles at QueroQuitar, Jampp, Lemon Wallet, and Boa Vista Serviços, developing financial technology solutions and systems. Educational qualifications include specializations and an MBA in Strategy, IT Management, and Marketing from esteemed institutions.