Caroline Bourke

Caroline Bourke is an accomplished professional with extensive experience in the marketing and promotional products industry. Currently serving as Chief Operating Officer and previously as Sales Director at ASA Brands, Caroline focuses on delivering sustainable branded promotional products and marketing consultancy to optimize clients' marketing budgets. In addition to roles as Divisional Manager and Account Manager at IGC Global Promotions, Caroline holds the position of Director at ForWare, specializing in fleet maintenance solutions. Prior experience includes account management at Viacom Outdoor Advertising Ltd and recruitment consulting at Hays Recruitment. Caroline also has a strong foundation in event management and leadership, having served as Event Manager for AIESEC in Ireland and as Vice President of Outgoing Exchange. Academic qualifications include a Bachelor of Commerce in Business, Marketing, and International Commerce from University College Cork, as well as a graduate diploma in Marketing from the Marketing Institute of Ireland.