Jessica Guastella

Jessica Guastella has over 13 years of work experience in the beauty industry. From 2008 to 2015, they held the role of Technical Creative Art Director at TONI&GUY, where they successfully boosted annual revenue and drove profit increase by 58% over salon average and retail sales by 150%. From 2014 to 2017, they were the New Product Development Manager at SoCozy, followed by a Manager, Global Education Development role at L'Oréal from 2015 to 2017. In 2021, they were the Director, Social Media Strategy at Fashion Nova, a multi-billion-dollar fashion e-commerce platform. In 2022, they held the role of Vice President, Social Media at Natural Life, where they were responsible for leading the development and execution of their social media marketing strategy. Currently, Jessica is the Head Strategist at Dame Social, a social media consultancy, and the Sr. Director Social Media, Comm, Influencers at IGK Hair.

Jessica Guastella obtained their Bachelor of Science (BS) in Marketing/Marketing Management, General from Saint Peter's University between 2010 and 2013. Jessica also obtained their Cosmetology license from Somerset County Technology Institute between 2003 and 2004. Additionally, they obtained their Cosmetologist, Hairdresser certification from the State Board of Technical Education and Training in June 2003.