Elisha Hartwig

Elisha Hartwig has a comprehensive work experience in the creative solutions and branded content field. Starting in 2014, Elisha held various roles at Mashable, including Assistant Editor, Senior Creative Strategist, and Manager of Creative Strategy, Branded Content. In these roles, Elisha was responsible for developing branded content strategies, creating innovative content programs, and collaborating with sales teams to expand into new markets.

In 2017, Elisha joined Ziff Media Group as the Manager of Creative Strategy, where they streamlined business development initiatives and pitched branded content proposals to stakeholders and clients. In 2020, Elisha became the Creative Strategy Lead at Ziff Media Group, leading branded content strategy across the international portfolio of publisher brands.

Elisha's most recent role is as the Head of Creative Solutions, UK at IGN Entertainment, where they manage a team of seven employees across various disciplines. Their responsibilities include overseeing budget and campaign performance reporting, scoping and packaging pitch ideas, and managing post-production of sold-through campaigns.

Additionally, Elisha co-founded ReadThisNext, a book recommendation app, in 2014 and successfully launched the app in 2015 after a Kickstarter campaign.

Overall, Elisha Hartwig's work experience showcases strong expertise in leading creative solutions and branded content strategies, collaborating with sales teams, and managing teams and projects within the media industry.

Elisha Hartwig obtained a Bachelor's degree in English Literature and Spanish Literature from the University of Oregon from 2008 to 2011. In 2009 and 2010, they also studied Spanish Language and Literature at the Universidad de Oviedo. Later, from 2012 to 2014, Elisha pursued a Master's degree in Publishing with a focus on Digital and Print Media from New York University.