IGN Entertainment
Richard Badley is an experienced professional in ad technology, currently serving as the Head of Ad Tech at IGN Entertainment since May 2024, after holding a similar position at ReedPop from June 2019 to May 2024, where significant achievements included exceeding programmatic targets by 33% through innovative solutions. Prior to these roles, Richard developed a strong technical foundation at Gamer Network as a Senior Commercial Developer and Ad Tech Developer, and has held various web development and design positions at companies like Liquid Light, Microsoft, and Close-Up Film. Richard holds a degree in MediaLab Arts BSc, Multimedia from the University of Plymouth and has a solid educational background in computing and mathematics.
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