Marcela Guerrero

Marcela Guerrero Uribe is an experienced professional in customer success and marketing, currently serving as a Customer Success Manager at Igni since February 2019, where expertise in data-driven marketing strategies and customer journey development is applied. Prior roles include teaching advanced technologies at Universidad del Valle de México and overseeing new technologies at Instituto Del Deporte de la Ciudad de México, focusing on digital marketing campaigns. Marcela has held various academic positions, teaching subjects such as ethics in sports and e-commerce at multiple universities while also engaging in commercial leadership at Pachamama Travel and directing marketing and communication at Instituto del Deporte Del Distrito Federal. Education credentials include a Master's degree in Education and a Bachelor's in Business Administration, complemented by training in semiology.