Sushmita Priya

Sushmita Priya is a seasoned marketing professional with extensive experience in market research and digital marketing. Currently serving as a Senior Market Research Analyst at IGNITE INDIA EDUCATION since January 2022, Sushmita has successfully managed the company's website, developed promotional strategies for new admissions, and implemented a comprehensive digital marketing calendar. Previously, as the Manager of Sales and Social Media at Pahal, Sushmita conducted in-depth analysis of fashion trends that led to a significant sales increase and oversaw all social media marketing efforts. Sushmita's career began at MoEngage, where insights from extensive market research contributed to improved campaign effectiveness. Sushmita holds a Bachelor of Technology in Electronics and Communications Engineering from Rajasthan College of Engineering for Women.