Samantha Botha

Head: Group Marketing at Ignition Group

Samantha Botha has diverse work experience that includes various marketing and management roles. Samantha is currently working at Ignition Group as the Head of Group Marketing, where they lead the Brand Marketing Department and manages all related activities. Before this, they worked as a Marketing Operations Manager and a Creative Manager, where they demonstrated strong leadership skills and was responsible for organizing workflows, managing schedules, and ensuring project deliverables met creative standards. Prior to joining Ignition Group, Samantha worked as a Digital Content Manager and Community Manager. In their previous roles, they focused on managing social media presence, creating integrated marketing campaigns, and maintaining online brand standards. Samantha also has experience in educational and childcare settings, including working as an Aftercare Teacher and an Aupair. Overall, Samantha has a well-rounded background in marketing, management, and childcare.

Samantha Botha's education history begins in 2003 when they attended Our Lady of Fatima Convent School and obtained their Matriculation. In 2008, they enrolled at the University of KwaZulu-Natal and completed a Bachelor of Arts degree in English and Media in 2012. Following that, Samantha pursued further studies at the same university and attained a BA Honours degree in Media with a specialization in Communication and Media Studies between 2009 and 2012.

In 2016, they took a course at The Shaw Academy, but the specific degree or field of study is not mentioned. In 2017, Samantha participated in a short course on Digital Marketing at the University of Cape Town. The next year, in 2018, they completed a Social Media Masterclass at DigitLab Academy.

Additionally, Samantha attended an Agile Project Management Course at an unspecified institution in 2019, focusing on Project Management. Samantha then enrolled in two short courses at Jellyfish Training in 2021, one on Marketing and another on Digital Marketing.

Lastly, Samantha obtained a certification in the Social Media Master Class in March 2018. The institution where they obtained this certification is not specified.

Links

Timeline

  • Head: Group Marketing

    June, 2022 - present

  • Marketing Operations Manager

    May, 2021

  • Creative Manager

    June, 2019

  • Digital Content Manager

    June, 2018

  • Community Manager

    August, 2015