iGoDirect Group
Ellen Huang is an experienced marketing professional currently serving as Marketing Manager at iGoDirect Group since July 2023, where responsibilities include leading the overall marketing strategy for various subsidiaries and executing email campaigns. Previously, Ellen held the role of Marketing Communications Manager at Novatti Group from August 2018 to July 2023, focusing on developing diverse marketing content and managing communications for B2B and B2C audiences. Prior to this, roles included Marketing Manager at both Plum and Novatti Group (card issuing), Communication Specialist at Fujitsu Australia Limited, and Employee Communications and Engagement Advisor and Media & External Communications Advisor at Sydney Water. Ellen's early career included positions as Marketing Officer at Park Beachside, Client Service Officer at the National Enquiry Centre, and an internship at VivaKi. Ellen holds a Commerce degree in Marketing and Finance from UNSW.
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iGoDirect Group
Established in 1999, the iGoDirect Group is a rewards and promotional technology provider with end-to-end solutions in prepaid, gift cards, consumer promotions and data analytics. iGoDirect has been at the forefront of direct marketing and the evolving digital landscape, leveraging its proven technologies and innovative platforms. As a Principal Member of Visa, we have obtained an issuing licence in Australia and strengthened our position in the fast-growing prepaid payments market. We enable clients to deliver frictionless customer experiences and fresh innovation within the payments, loyalty and rewards sectors. Boasting hundreds of thousands of members, iGoDirect manages YourSayPays; a platform that invites consumers to participate in surveys and competitions in return for gift cards. We also run Rewards Come True and True Rewards, working with brands to formulate cashback, loyalty, and reward programs to uplift sales targets and contribute to consumer and employee satisfaction.