iGoDirect Group
Luke Osborn is a seasoned professional with extensive experience in business operations and growth strategy across various industries. Currently serving as Chief Growth Officer at iGoDirect Group since March 2023, Luke has previously held key leadership positions at Openpay, where growth achievements included an 18x increase in Active Plans and a 5x increase in Revenue during a transformative five-year tenure. Luke's earlier roles at DDB Melbourne involved leading major accounts such as Porsche Cars Australia and Apia Insurance, while tenure at Clemenger BBDO and M&C Saatchi Melbourne focused on clients including Mercedes-Benz and Mars Chocolate. Luke holds an Advanced Diploma of Business from RMIT University and was recognized with the Lord Saatchi Scholarship in 2008 for outstanding performance.
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iGoDirect Group
Established in 1999, the iGoDirect Group is a rewards and promotional technology provider with end-to-end solutions in prepaid, gift cards, consumer promotions and data analytics. iGoDirect has been at the forefront of direct marketing and the evolving digital landscape, leveraging its proven technologies and innovative platforms. As a Principal Member of Visa, we have obtained an issuing licence in Australia and strengthened our position in the fast-growing prepaid payments market. We enable clients to deliver frictionless customer experiences and fresh innovation within the payments, loyalty and rewards sectors. Boasting hundreds of thousands of members, iGoDirect manages YourSayPays; a platform that invites consumers to participate in surveys and competitions in return for gift cards. We also run Rewards Come True and True Rewards, working with brands to formulate cashback, loyalty, and reward programs to uplift sales targets and contribute to consumer and employee satisfaction.