Pat Dalton

Pat Dalton is a seasoned executive with extensive experience in marketing and promotional intelligence. As the founder and COO of iGoDirect Group since November 1998, Pat has led the development of innovative marketing and promotional solutions for Australia's leading brands. In addition to iGoDirect, Pat founded True Rewards in March 2019, creating a platform that enhances the gift recipient experience for Australian businesses. Pat also established Rewards Come True in January 2006, which specializes in corporate gift card solutions, and Pivot Insight in November 2016, focusing on consumer brand valuation. Prior experience includes serving as State Sales Manager at Salmat from November 1995 to November 1998. Pat Dalton holds a degree in Commerce with a focus on Marketing and Entrepreneurship from RMIT University.