iGoDirect Group
Pat Dalton is a seasoned executive with extensive experience in marketing and promotional intelligence. As the founder and COO of iGoDirect Group since November 1998, Pat has led the development of innovative marketing and promotional solutions for Australia's leading brands. In addition to iGoDirect, Pat founded True Rewards in March 2019, creating a platform that enhances the gift recipient experience for Australian businesses. Pat also established Rewards Come True in January 2006, which specializes in corporate gift card solutions, and Pivot Insight in November 2016, focusing on consumer brand valuation. Prior experience includes serving as State Sales Manager at Salmat from November 1995 to November 1998. Pat Dalton holds a degree in Commerce with a focus on Marketing and Entrepreneurship from RMIT University.
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iGoDirect Group
Established in 1999, the iGoDirect Group is a rewards and promotional technology provider with end-to-end solutions in prepaid, gift cards, consumer promotions and data analytics. iGoDirect has been at the forefront of direct marketing and the evolving digital landscape, leveraging its proven technologies and innovative platforms. As a Principal Member of Visa, we have obtained an issuing licence in Australia and strengthened our position in the fast-growing prepaid payments market. We enable clients to deliver frictionless customer experiences and fresh innovation within the payments, loyalty and rewards sectors. Boasting hundreds of thousands of members, iGoDirect manages YourSayPays; a platform that invites consumers to participate in surveys and competitions in return for gift cards. We also run Rewards Come True and True Rewards, working with brands to formulate cashback, loyalty, and reward programs to uplift sales targets and contribute to consumer and employee satisfaction.